TikTok statistics that will shock you

TikTok statistics that will shock you

TikTok Statistics that you should know : What comes to your mind when you think of something that is going viral at a fast rate? TikTok is a video-sharing platform owned by a Chinese company called ByteDance. It has existed since 2017, having more than 500 million users worldwide. This makes it such a huge platform that businesses and brands, and even individuals buy famoid TikTok followers to gain exposure on this platform. 

TikTok is among the fastest-growing apps globally. It’s famous among the young generation aged 16 and 14 years. If you are a Gen Z kid, this is the platform for you. Here, you will find impressive TikTok statistics that you didn’t know about, which will shock you.

 

  • TikTok users spend an average of 52 minutes every day

TikTok users spend more time watching, browsing, sharing, or even creating videos on it. The average time they stay on the app is almost to that of Instagram users of 53 minutes and Facebook 58.5 minutes.

 

  • Popular categories on TikTok in 2020 had over 2 billion views

Most TikTok videos are in the entertainment category. From TikTok statistics, the entertainment category collected over 535 billion hashtag views. The dance category gained over 181 billion views. Pranks had 79 billion, while sports and fitness had 57 billion. 

The beauty category had 33 billion, fashion 27 billion, and the home & DIY 39 billion.

 

  • The value of TikTok is around USD50 billion

ByteDance investors wanted to own the company in 2020. The estimated value was 50 times more than the projected revenue of the company in 2020. The estimated revenue, according to TikTok statistics, was USD1 billion.

 

  • The US influencers in TikTok have an engagement rate of 18%

As per the TikTok media demographics, the influencer market is a big deal. The American influencers have a very high engagement rate than the global average. TikTok international influencers have an engagement rate of 16%.

 

  • TikTok has more than 2 billion times downloads

In 2019, two years after its inception, TikTok got downloaded more than one billion times. In 2020, the download times increased to more than two billion times on Google Play and App Store.

 

  •  TikTok was the most downloaded non-game app in 2021

It had more than 383 million installs in the early months of 2021. Though it’s a drop compared to installs in the first six months of 2020. The drop is due to TikTok’s removal from the Indies App Stores. The adoption in 2021 made the downloads skyrocket to 16% in every quarter.

 

  • TikTok has around 1 billion active users every month

TikTok users have doubled over the last few years. In 2018, TikTok had around 680 million active users in the world. In 2021, the number has risen to over one billion.

 

  • TikTok had a global penetration of 18% in 2020 for users aged 16 to 64 years

The covid-19 pandemic and the lockdowns that followed made people seek alternative entertainment. In 2018, the global penetration by users was 5%, and in 2019 it was 11%.

 

  • Half of the USA TikTok users are between 10 to 29 years

TikTok is more appealing to the younger Gen Z. Though other generations use it, their rate is low compared to the young. Users aged 10 to 19 years old have 25%, 20 to 29 have 22,4%, 30 to 39 years have 21.7%, 40 to 49 have 20.3 and above 50% years have 11%.

 

  • The USA TikTok women users account for 61%

The march 2021 statistics show that the app is top-rated among USA women. Their male counterparts only account for 40%.

 

  • More than 90% of TikTok downloads come from the android phones

Most TikTok users worldwide prefer to use the Android operating system. The USA is exceptional since there are more iOS users than Android users there.

 

  • TikTok is in 200 countries

The tremendous expansion has made TikTok available worldwide in 200 countries. You can access TikTok in more than 75 languages around the globe. The reason for the growth is that most musicians from the west were members of the Musical.ly community. The community later joined TikTok. The users in the Eastern region of the world use Douyin, the Chinese app version.

 

  • From January to July 2020, Singapore had 1.04 million new TikTok downloads

In Singapore and like in the rest of the world, TikTok users increased in the covid-19 era. The rise in the new downloads resulted from the need for entertainment and humor.

 

  • Canada has only 9% TikTok usage

TikTok hasn’t penetrated Canada like the rest of the world. Canada statistics show that it’s the 10th most popular platform in the country. Facebook is the first in Canada with 70%, followed by messenger at 62% and then YouTube at 55%.

 

Conclusion

At inception, people thought TikTok was here to replace the Vine, but that was not the case. TikTok has a simplified way of creating content, making it overcome competitors. The young generation most loves it.

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