Grow the Brand Level Using TikTok Marketing : Is it worth adopting TikTok for your company if it has swiftly become one of the most popular social media platforms in the whole world? More than a billion people have downloaded the TikTok app since its debut in 2016.
The platform claims that a billion people use the app each month. The publicity generated by this campaign has the potential to be transformative. It may seem like a lot, but don’t let these TikTok Statistics scare you away. It’s not too late, and you’re not alone.
Because TikTok is so unique compared to other social media platforms, many company owners are beginning to realize they may be losing out on a huge marketing opportunity. For those that want to get in on the ground floor and start creating content for their business right away, 2021 will be a great year to do it.
So without further ado, let’s analyze what made TikTok so famous and how brands leverage this new outreach platform to reach their targeted audience.
4 Ways Businesses are Leveraging TikTok for Brand Building
Popular social media sites such as TikTok, Instagram, Facebook, and Snapchat all have engagement levels that are quite close to how much time people spend using them. This has business ramifications. Participation is critical in the beginning stages of any project. Because of this, TikTok has a sizable and enthusiastic young user base that is amenable to commercially driven, attention-grabbing content.
SocialMediaExaminer found that just 3% of marketers already use TikTok, with a further 15% planning to do so by 2020. This means that companies have a tremendous amount of marketing potential thanks to TikTok. Let’s look at some of the facts that establish TikTok as a premier marketing and outreach platform for brands.
1. A Platform for Maximizing Creativity
Unlike other video-sharing apps like Instagram or Snapchat, TikTok enables users to make their videos and upload them to the app for others to see. This allows your company to make a bigger investment in its TikTok brand marketing approach.
Creating a film for your company that starts a discussion, educates, or evokes emotion in your audience will likely result in user-generated content and engagement that you’ll be surprised and rewarded for. You may duet with another user on TikTok, stitch videos together, or even react to videos on TikTok using the green screen tool.
With TikTok’s unique and precise algorithm coupled with innovative video creation tools like InVideo, it’s probable that your company’s postings will come up on your target client’s For You Page, giving you access to an audience you never thought possible and brands are actively leveraging this.
2. Maximizing Exposure
It’s not only the creativity and honesty that have helped many businesses succeed on TikTok; it’s also the fantastic algorithm and exposure it provides. As a result, TikTok will provide your company with an audience those other platforms do not have.
Putting time and effort today into growing your TikTok audience and following will pay off in the future with regular effort and good content. One of the most crucial assets for company owners is exposure; the more exposure you have, the greater your chances are of keeping clients, attracting new ones, and increasing overall brand recognition.
You can communicate your story in the most relatable manner possible with TikTok in 2021 since you’re utilizing a video-focused strategy for your brand’s social media content.
3. It is All About Trends
It began as a music and video social networking platform but has now transformed into an app that exhibits millions of current trends and allows limitless creativity to be expressed.
Users can easily generate content relevant to their business and on-brand using TikTok’s effective algorithm, which shows them popular videos related to their interests.
Trends on TikTok are significant since there is always something fresh to try. This makes it easy for marketing teams to develop content since trends are created and applied to your business on an ongoing basis.
On the For You Page, TikTok viewers will find an infinite stream of hot videos to watch and participate with. When many videos use the same sound and structure, it’s evident that a certain kind of video is “trending.”
4. TikTok Helps Businesses Differentiate
As compared to other social media applications, TikTok’s platform provides a distinctive user experience. Video editing capabilities are included right into the program and include making short films, editing them, adding effects, customizing the soundtrack, and enhancing them with filters.
The potential for innovation is fully realized inside a single app, which is just the beginning of the interface’s evolution. A company’s digital marketing approach exponentially grows when it utilizes TikTok as part of its marketing mix.
The app is also well-known for being responsive to the comments of its users. As TikTok’s active users popularize new features or trends, additional editing capabilities or effects are developed to make it simpler for users to generate comparable material in the future.
It also works the other way around, where if a new update or feature is published and only gets negative input, the platform will quickly alter it to users’ satisfaction.
Compared to other social media platforms, TikTok boasts a massive user base and an unmatched retention rate. TikTok users aren’t the only ones that like the material that’s being generated. It’s being shared on other platforms, driving the production of new content, and changing marketing practices worldwide.
The fact is that B2B companies should keep an eye on TikTok. Even if you have no immediate plans to have an active presence on Twitter, you should factor in its use in your social media strategy.