AdWords is an effective way to reach potential customers who are searching for what you’re selling online. But if you’re not careful, your AdWords campaigns can quickly become very costly.
Here are some tips to help you run top-performing eCommerce ads in AdWords while spending less money:
Target Long-Tail Keywords
One of the most effective ways to reduce your costs per click (CPC) is to target long-tail keywords. Long-tail keywords are simply longer and more specific phrases that people are searching for. They tend to be less competitive than shorter, more general keywords, so you’ll usually pay less per click for them.
To find long-tail keywords that you can target in your AdWords campaigns, start by brainstorming a list of relevant terms and phrases that you think potential customers might use when searching for your products or services. Then, use a keyword research tool like Google’s Keyword Planner to get more ideas and get traffic estimates for each keyword.
Use Negative Keywords
Another way to reduce your CPC is to use negative keywords. Negative keywords are words or phrases that you add to your campaign so that your ad will not show up when people search for those terms. This is important because if you’re paying for clicks from people who are not actually interested in what you’re selling, you’re wasting money.
To find negative keywords to add to your campaign, start by looking at the search terms that people have used to trigger your ads. If you see any that are not relevant to your products or services, add them as negative keywords. You can also use keyword research tools to find more ideas for negative keywords.
Match Your Ads to Your Landing Pages
Another way to reduce your CPC is to make sure that your ads are closely matched to the landing pages that they link to. If your ad and landing page are not relevant to each other, people are likely to click on your ad but then quickly leave your site, which will increase your CPC.
To make sure your ads and landing pages are relevant to each other, start by making sure that the keywords you’re targeting in your ads are also used on your landing pages. You should also use similar wording in your ad and on your landing page, and make sure that your offer is clear and easy to find on your landing page.
Test Different Ad Formats
Finally, don’t forget to test different ad formats to see which ones perform best for your products or services. AdWords offers a variety of ad formats, including text ads, image ads, video ads, and rich media ads. Some formats will work better than others depending on what you’re selling and who your target audience is.
To find the best performing ad format for your campaigns, start by testing one format at a time. Then, track your results to see which format performs best in terms of click-through rate (CTR) and conversion rate. Once you’ve found a winning format, you can then experiment with different variations to further improve your results.
By following these tips, you can create top-performing eCommerce ads in AdWords while spending less money. So don’t be afraid to test different formats and strategies to find what works best for your business. And if you want to save yourself from all the complicated stuff then you should hire a Google Ads agency to look after your ads campaign.
Guide to Google Ads Competitor Research: Tools to Use
There are a number of ways to conduct competitor research with Google Ads. Here are some of the most popular and effective methods:
- Use the Google Ads Keyword Planner tool to see what keywords your competitors are bidding on. You can also use this tool to get ideas for new keywords to target.
- Use the Google Ads Display Planner tool to research your competitors’ display ads. This can give you insights into their ad strategy and help you create more effective display ads of your own.
- Use Google search to find your competitors’ ads. Simply enter a relevant keyword or phrase into the search bar and look for sponsored ads at the top of the results page. You can then click on these ads to visit the corresponding landing pages.
- Use third-party tools like SEMrush or Spyfu to get detailed insights into your competitors’ Google Ads campaigns. These tools can show you things like which keywords they’re bidding on, what their ad copy says, and how much they’re spending on their campaigns.
- Keep an eye on your competitor’s organic search rankings. If you notice that they’re consistently ranking above you for certain keywords, it could be a sign that they’re doing a better job of optimizing their website for those keywords.
By using these methods, you can get a good idea of what your competitors are doing with their Google Ads campaigns and make adjustments to your own campaigns accordingly.
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