The world of entertainment has changed significantly over the last few years, and the rise of OTT has played a huge part in this. Not only has it been able to provide a whole new experience to millions of people, but it has also opened up the opportunity for small companies to have a greater presence. There is a wide range of content available to watch online, and it is all based on age, gender, and interest. It is also possible to watch videos and shows produced by local production companies.
Video on demand
One of the biggest changes in the world of entertainment has been the growth of video on demand (VOD) content. OTT technology has made it easier to distribute content to users. It also gives people more choices. There are hundreds of OTT video streaming service providers in the United States alone and India also.
OTT provides a seamless viewing experience across different OTT platforms. OTT has also pushed cable TV operators to reconsider their traditional distribution methods. OTT also allows broadcasters to showcase content directly. OTT has made it easy for companies to get detailed insights into user behavior.
The OTT market has changed since the 1950s when TV went big. Today, cable operators are losing subscribers because they don’t offer enough choices. Those subscribers are now switching to OTT. This has changed the broadcasting industry.
OTT technology allows users to view content on computers, tablets, mobile devices and other OTT devices. OTT is available in a variety of price points.
Content based on age, gender, interest and hobby
The OTT video game console has changed the way we consume content, to say nothing of the aforementioned content itself. In the quest to stay relevant, a slew of industry players have been forced to play catch up with one another. Thankfully, it’s not all doom and gloom. Indeed, a number of startups have been able to break through to the big time. Despite the adversities, a few have been able to make the leap to the next level, and the best of them all have become household names. One such name, Netflix, is a perfect example of the breed. Its enviable customer base has spawned an army of devoted fanatics. Among its numerous innovations is a suite of features aimed at making the most of its users’ time. The Netflix experience entails a plethora of perks and benefits that will be a welcome change to anyone’s life.
Local production companies
The OTT phenomenon has reshaped the content landscape. This is especially true for the sports and news industries. For example, the OTT has provided a halo effect to the sports business, as marquee sports like MLB and the NFL establish deeper connections with their fans. It’s also been a boon to the video content industry. Besides the obvious benefit of reduced cable bills, OTT has helped keep the content pipeline flowing in a time of content consolidation.
As a result, the OTT has changed the face of entertainment for local production companies all over the world. A recent study from the International Broadcasting Research Centre (IBRC) reveals that OTT has had a direct impact on the production of domestically produced TV programming. In the UK, the OTT has been a major contributor to the nip and tuck of broadcasters, distributors, and content providers.
Artificial intelligence
The use of Artificial Intelligence (AI) is increasing in the entertainment industry. Movies, video games, and TV series are presenting new narratives about AI. These are designed to educate audiences about how future technologies will affect the world.
Research suggests that AI-powered entertainment may shape people’s beliefs about the technology. This can change how governments and policy makers implement AI and regulate its uses. It also can encourage more investment in scientific research.
Many studies have investigated public perceptions of AI. Several surveys show that a general understanding of the concept is common, although respondents aren’t able to identify many everyday technologies that rely on AI.
Researchers have found that the most widely-read narratives about AI tend to be extreme. For example, in Black Mirror, the episodes are divided between technological advancements that are negative and positive.
The research also indicates that the entertainment media does not shape people’s beliefs about AI in the same way as it shapes their beliefs about other topics. However, entertainment can influence people’s attitudes towards the technology if the message is delivered in a positive manner.
